A marketer who
builds the thing.

I'm Cody, a product marketing manager in Los Angeles. For the last four years I lived inside TikTok's SMB ads business, first in product operations for growth and monetization, then as PMM for SMB ads growth, owning positioning, go-to-market, and lifecycle for features used by millions of small advertisers.

Before that: growth and operations at Shef, Caviar (DoorDash), and Uber Eats. Marketplace years that taught me how products actually reach people. Berkeley economics before that.

In 2026 the builder's habit took over, and I designed, built, and launched three iOS apps solo: the naming, the positioning, the store listings, the screenshots, the pricing, the websites, all of it. The same habit shows up in the day job: I write copy engineers respect and scope launches product teams trust.